ingredients

Transparency
is Consumers’ Rights

Ingredient Rule

  • We do not use toxic chemicals that can be harmful to people.
  • We source alternative effective plant-based, biodegradable ingredients to preserve and prevent problems of foaming rivers due to lower biodegradability of surfactants such as LAS and SLS which is widely used in the market

Packaging Rule

  • We use resusable and 100% recyclable PET Bottle which is one of the best approach to saving our environment.

Colorant Rule

  • We do not use Colorant. There are NO DYE in our products.

Scent Rule

  • We use natural essential oil blended with non-harmful fragrances (free from Phthalates) which yield the most favorable scents for our products. We strictly prohibit any harmful ingredients in our fragrances. our fragrances are non-harmful (Free from Phthalates, Styrene and other prohibited ingredients). Everything we use is in accordance with International Fragrance Association (IFRA)*.

Formula Rule

  • We use high performance detergent at higher than normal concentration to reduce amount per wash loads for long-lasting usage.

Aqua

Function : Diluent
Sources : Water
Bidegradability : Biodegradable

  • Toxicity
  • Irritants
  • Safety

SLES (Certified Plant-
based)

Function : Effective Surfactant (cleaning agent)
Sources : Naturally Derived from Palm (No Petrochemicals)
Bidegradability : Readily Biodegradable

  • Toxicity LOW
  • Irritants LOW
  • Safety

MES (Plant-based)

Function :
Superior detergency and biodegradability Surfactant (cleaning agent)
Sources :
Naturally Derived from Coconut and Palm oil from Renewable sources and is Co2-Neutral

Bidegradability : Biodegradable

  • Toxicity LOW
  • Irritants LOW
  • Safety

Citric Acid (from
Lemon)

Function :
Helps with stain removal, Inhibits bacterial growth

Sources : Naturally Derived from Lemon
Bidegradability : Biodegradable

  • Toxicity
  • Irritants LOW
  • Safety

Glycerin (Natural)

Function : Moisterizer
Sources : Naturally Derived
Bidegradability : Biodegradable

  • Toxicity
  • Irritants LOW
  • Safety

Vitamin E (Natural)

Function : Moisterizer, Skin Healer
Sources : Naturally Derived
Bidegradability : Biodegradable

  • Toxicity
  • Irritants
  • Safety

Natural Essential
Oil Blend

Function : Scent

Sources :
Natural Oil & Synthetic Scent, used at very low concentration

Bidegradability : n/a

  • Toxicity LOW
  • Irritants LOW
  • Safety

Food-grade
Biodegradable
Preservatives

Function : Preservatives, Anti bacteria
Sources : Synthethic, Used at very low concentration.
Bidegradability : –

  • Toxicity LOW
  • Irritants LOW
  • Safety